Although his recent achievements dwarf those in the past, his recent signatures might not be as profitable. In the post-Mo Hits era, the producer/singer and CEO mavin records has signed 2 female acts, Tiwa Savage and the Nigerian/ Sierra-Leonian singer Di’ja along with 2 male acts, Korede Bello and the newest kid, Reekado. Apart from Tiwa savage, the other artists are relatively unknown. Making the unknown arts known and bringing them to stardom is the prerequisite for his profit making. Achieving this however might be an almost impossible task.
Unless the enigmatic producer is signing some as back-up vocalists, the chances of promoting all as recording artists the same time and getting the best out of them is almost impossible. Even the greatest record label owners and producers would take it 1 artist at a time. Dr Dre found Eminem, when Eminem made a name for himself, he (Dre) moved on to 50 cent, and then to Kendrick Lamar. The all conquering Mr Carter, brought in Kanye first, and now he has J. Cole.
You can argue that instances sited are from the international scene alone and might not necessarily apply in the local scene, that in fact Don jazzy has done it before by promoting all the Mo-Hit crew members back when Mo-Hit was functional. To clarify this, is to take a good look at Wande Coal’s career. Even the deaf knew that the blackest of them all (Wande) was the most talented of them all, still he (Wande) had to take the back seat after 1 album just so the whole crew can put their back into making D’banj the mega star. Of course other members of the crew like Dr Sid, D’Prince dropped albums, but how big of a star were they back then, just another member of the crew, like Tyga, Gudda Gudda in the Young Money Cash Money crew.
Skales recently took the exit door from Empire mates, a label which was ladened with the responsibility of promoting Wizkid. The young talented rapper/singer could do little to help himself when more of the company’s resources was focused on Wizkid and the label’s co-owner Banky W.
This is the horror and frustration that comes along with not being the number one priority in ones record label.